The main Challenge
We built this product from scratch, but we followed the same pattern as the main domain from Germany.
The German Domain website (Messen.de) is congested by so many ads, to visually improve the platform we didn’t only optimize the usability and visual design of the new product, but also consulted the client and tweaked his business model that could lead to more sales and increase the conversion rate.
I was the only UX Designer on this project and worked beside a UI Designer, Marketing Manager, an SEO expert and 3 front and back-end developers.
Key Goal
The main goal was to create a flawless navigation for the new product and improve the interface and usability drastically in order to increase the conversion rate. Besides, adding new features and offer new services on the Austrian portal.
Deliverables
1. Customer Journey Map for different target groups
2. User Story
3. Wireframes and Prototyping
4. Mobile first screen
The UX Approach
The UX Impact
Understanding the Users
As the app was overloaded with information about available trade fairs, branch categories, and their sub-categories, service providers, trade fairs’ locations and other additional information about the application, it was very crucial to make sure that the target users are able to navigate the site easily, smoothly, and without frustration.
It was important for the users to quickly identify how to find their desired trade fair or services, how to book it, and how to proceed to the checkout.
Messen.at provides all the information and dates on trade fairs calendar free of charge. Event organizers can post their events and sell rental stand to trade fairs and service providers post their services on this platform. However, premium and basic users enjoy different features on this portal. To understand the needs of the different target groups I created a compelling experience map for each persona and translated them to wireframes. Besides, I made sure that the client could increase sales with the new features and services.
Since 48% of the traffic and conversion rate of Messen.de was on mobile device keeping the new product (Messen.at) consist across all the devices was imperative. Therefore, a responsive design solution was suggested in favor of users to enjoy the product.